Making Bollwood Gaana (Songs) Cool.

9XM fuses popular, up-to-date, uncut Bollywood songs with crazy, animated graphics…. which has made it the hottest youth brand and the No.1 Music Entertainment Channel in India. There are no human VJ’s to interrupt the music and spectacular glamour of Bollywood. Instead, animated characters comment on, mimic and generally make self–depreciating fools of themselves. Because of their all-too-human vulnerability the viewers indentify with them.

Our Viewers : Anyone who loves Bollywood and is not too stuffy.  
Within 2 weeks of launch in October 2007, 9XM overtook MTV in ratings and continues to dominate the music  and youth genre .