Launched on 24th April 2012, 9XO is the sixth music channel from 9X Media Group. 9XO airs contemporary and uptempo English and International Music from across the globe and is targeted at the upscale urban youth.

9XO’s programming lineup comprises of fresh and innovative segments such as O-Vid, Who Dat, Wotta Song, Hot Sh*t & Out There, among many others which showcase Hit International music cutting across genres, themes and artists.  9XO also provides a platform called OmeGrown, for independent Indian music bands playing English music to showcase their talent.  

9XO is widely available across cable and satellite homes in India and will be available on key DTH platforms in the immediate future.  The Channel’s vibrant and user-friendly website – www.9xo.in engages the users with a series of innovative sections to create their own playlist with their selected songs and share it with other users. There will also be a special college playlist section, where students from various colleges all over the country can create their own college playlists and publish the same on the website.